![]() ![]() The tool does the work while you can be getting on with other issues.īelow we give a detailed example of a workflow that can be used with Website Auditor. In practice creating dozens of reports a day to either send to prospective clients or to report on progress to existing web design or digital marketing clients is an almost hands-free operation. If you need to run 20 or more reports a day – that’s fine. The beauty of using a tool like Website Auditor is that for a one-off fee it can be used as often as required. This means that the value this report gives to your potential client is from yourself and positions your own competency at a very high level Branded with your own company logo and address. The enterprise level of the tool allows full white label report export. The video above shows how we use a simple tool called Website Auditor – part of SEO Powersuite to get as much information as possible on the website, this includes.Īt this point it is possible to export the reports the tools has created. We are going to assume that your services are required to act on an existing website or building a new website is part of your remit. While it is possible to offer digital marketing solutions that do not have a business website at their core, that is a more intricate topic for another time. If not to the conversation regarding building a website for them needs to be undertaken first. In most cases, your potential client will already have a website. Click above to download free trail or get maximum discount on Professional or Enterprise Appraising a Website. ![]() Using readily available tools and a simple to maintain template, it is possible to create a valuable document detailing in real and understandable terms to any potential clients the benefits of signing up for your own digital marketing services. The following video and explanation show a method which is both repeatable and consistent. ![]() A core focus is always the ROI of any work we do for them Every aspect of a website examined and appraised. One of the most successful techniques I’ve tried in my time with Gambit Nash is to present potential clients, both those that have approached us, and those we are looking to actively reach out to, a tailored document which shows both their current position, and potential areas where digital marketing would improve their profitability. This is where Website Auditor – part of SEO Powersuite can help While there are many potential ways to reach out to those that may need your services, in practice, when selling a high value proposition such as digital marketing, it’s important to establish the value of your service early. New Client Acquisition or Reporting to Existing ClientsĬlient acquisition is the first hurdle facing many digital marketing agencies. ![]()
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